I believe that in order to be interesting, we must first be interested. Being observant and passionate project after project is a vital component for a strategist to possess; this is the fuel that powers everything I do.
The ability to see the world through another person's lens is a powerful tool to have when studying human behavior. Whether I'm profiling an audience or pitching with a teammate, I never forget this is a people-first industry.
Simply put: process restricts creativity. This is why I believe that we need to sprinkle a little messiness into the creative mix. By adding chaos, we can create things we never thought imaginable.