Making shit matter - this is my job description wrapped up into one phrase. Today, this is no easy task...but I love the challenge. My child-like curiosity coupled with my ability to see things a little differently makes me a natural creative problem solver.
Capabilities: Research; Insight Articulation; Presentation; Creative Writing; Theory; Concept Brainstorming
Just like you, I'm a living, breathing human. While I've lived in 6 different states, I've done most of my growing up in antique stores and retirement homes all across the lower 48. And I believe that my unique human experience has forged me into the strategist I am today.
Capabilities: Reading; Basic Math; Tying Shoelaces; Paying Taxes; Operating a Motor Vehicle
I believe that in order to be interesting, we must first be interested. Being observant and passionate project after project is a vital component for a strategist to possess; this is the fuel that powers everything I do.
The ability to see the world through another person's lens is a powerful tool to have when studying human behavior. Whether I'm profiling an audience or pitching with a teammate, I never forget this is a people-first industry.
Simply put: process restricts creativity. This is why I believe that we need to sprinkle a little messiness into the creative mix. By adding chaos, we can create things we never thought imaginable.
Account Planning Bootcamp
Bachelor's of Journalism
Advertising & Public Relations Major
Specializations: English, Business & History
August 2012 - August 2016
- Tracy Wong, Founder & Chairman @ Wongdoody
- Rich Silverstein, Co-Founder @ Goodby Silverstein & Partners