bringing an iconic silver-screen brand to life
local craft brewery takes the red carpet.
the problem
Visibility on local craft beer marketing budgets can be hard to buy, it’s most often earned. At this scale, when we spend money on placements we have to come to the table with ideas that will punch above their weight in order to maximize spend - in 2024 the Angel City team did just that by making a bigger splash in a way befitting it’s namesake, partnering with Disney to support their nationwide release of Alien: Romulus.
in space, no one can hear you scream...
... due to lack of brewskis.
Aspen Beer is a the real fictional label from the original 1979 sci-fi horror classic, and the label is woven throughout Ridley Scott’s Alien/Predator universe. When Disney approached us to bring the label to life as a tangible product fans could drink and/or collect, we jumped at the chance.
The collaboration was supported by a multi-channel campaign of organic social, paid social, earned media, and experiential activations like Alien Trivia at the brewery and the beer being poured on the red carpet for the premiere at the TCL Chinese Theatre. On the retail side, the off-premise beer was a smash hit, selling out of cans in person and online with Alien fans spanning the globe hoping to get their hands on a pack of Aspen Beer.
All in all, this partnership gave Angel City reach unlike anything else we had done in recent history - I mean, we’ve had plenty of content outperform this collab, but those posts offered little in the way of qualitative impression that Aspen Beer provided to the ACB brand. Fans loved the collab so much that we ended up bringing it back for the premiere of Predator: Badlands.