spice it up a notch
earning hype around the big game
the problem
As Super Bowl spots have become more and more expensive, today’s brands have turned more frequently to the broader digital media landscape as alternative, more budget-friendly, touchpoints to tap into the big game hype.
But in a world full of scroll, how do we stop thumbs? For a brand as creative and bold as Truly, we decided to let our product do the talking. Or cooking, I guess.
But in a world full of scroll, how do we stop thumbs? For a brand as creative and bold as Truly, we decided to let our product do the talking. Or cooking, I guess.
yep, tastes just like hot wing sauce.
And while you won’t be seeing this pack hitting the shelves of your local kroger anytime soon (or at all), it just goes to show how much of a canvas hard seltzer can be.
This product stunt was supported by a robust earned media campaign, driven by our best-in-class PR team, and influencer mailer boxes where audiences were encouraged to purchased a pack of the limited flavor on givethembeer.com - we had two drops that each sold out immediately.
I just love these kinds of projects where a seemingly absurd “what if” turns into a “i put that sh*t on everything” kinda output. I also geeked out a bit when I saw my photographry featured in Adweek.