05/01/25
shaking off the rust.
Holy shit. I know it’s just a blog post to literally anyone who reads this, but coming out of the mental fog I’ve seemingly put myself in for the past ever, this feels significant to me. I pride myself on being an incredibly vulnerable human, but hypocritically enough haven’t afforded myself the opportunity to open up and share my POV with the internet without hiding behind a brand account.
I tried posting to LinkedIn once, but it felt icky. I fucking hate LinkedIn. Blogging is much more my speed. No metrics / notifications that can fuck with my serotonin here.
Many strategists whose work I admire preach the blogging gospel - honestly making this jump was directly inspired from reading Russel Davies’ Do Interesting: Notice. Collect. Share. , but I was also a long time reader of Rob Campbell’s blog, Musings of an Opionated Sod, an incredible collection of insight & humorous takes on all the mess that work and life have to offer us.
And while my professional pedigree certainly pales in comparison to two of the world’s most dangerous strategists, I’ve seen from their own personal work how sharing one’s noticings can operate like a bat signal for likeminded creative freaks. It’s something I want for myself.
I tried posting to LinkedIn once, but it felt icky. I fucking hate LinkedIn. Blogging is much more my speed. No metrics / notifications that can fuck with my serotonin here.
Many strategists whose work I admire preach the blogging gospel - honestly making this jump was directly inspired from reading Russel Davies’ Do Interesting: Notice. Collect. Share. , but I was also a long time reader of Rob Campbell’s blog, Musings of an Opionated Sod, an incredible collection of insight & humorous takes on all the mess that work and life have to offer us.
And while my professional pedigree certainly pales in comparison to two of the world’s most dangerous strategists, I’ve seen from their own personal work how sharing one’s noticings can operate like a bat signal for likeminded creative freaks. It’s something I want for myself.
Truthfully, I struggle with feeling seen. I’m a shapeshifter, drifting from one city to the next. It was the primary motivator for entering the advertising world - getting to work on multiple clients, adapting your approach to a different business / creative problem day-in and day-out. Variety is the spice. A corporate shapeshifter of sorts.
That piece [creative problem solving] is still exciting, but the reality for me was that I don’t find (most) every corporate client to be all that interesting. Advertising sounded fun in concept but in practice I realized I’m not particularly stoked about running ads that sold bank accounts or burgers - it was the creative process that drew me in & it’s my religious belief in that process that still keeps me humming through the bullshit. Of course, in life we need to find some source of income and that’s where the whole “fake it till you make it” bs comes into play. Unfortunately I’m terrible at poker.
Everything I understand & have read & observed about the creative process leads me here - there’s nothing more crucial to the process than engaging in the act of making. I’ve worked with creatives of every discipline - designers, chefs, muralists, producers, creative directors - and this is universally true amongst them all. They grow through making.
So here I am now, a professional beer peddler creating an outlet for my thoughts, my feelings, my makings. I want to grow. And I’ll take all the help I can get, especially from myself.
I think a lot, and I feel even more. I’m very emotional and I’d like to explore that depth here. But I’ll save that for future posts, I think the rust is gone. Or loosened, at the very least.
05/01/25
shaking off the rust
05/02/25
change v growth
Pasadena, CA